Ad interruptions in OTT may be a good thing
I was watching a series on Amazon Prime when an ad interrupted me.
Gave me a much-needed break. Got off the chair. Drank some water. Decided the series wasn’t interesting enough to binge-watch.
The ads are giving our hijacked attention a much-needed break. And also help us do something useful instead of binge-watching another badly written show.
They should charge more for accounts with ad breaks. :)